COM 384 Complete Class

COM 384 Complete Class

Week 1:

Individual Assignment Mass Media Worksheet:

Complete the University of Phoenix Material “Mass Media Worksheet” located in Week One of the COM340 Course Materials

Week 2:

Individual Assignment Print Media Comparison

Read and cite two news articles (NOT editorial or op-ed columns) found in the University of Phoenix Library on the same current event issue. One article should come from an American newspaper and the other from a magazine or journal. The key factor is that they come from the University of Phoenix Library with proper in-text APA citations provided for anyone in the class to find the articles. You may also use/cite information from assigned readings in our textbook as support.

Write a 1050-to-1400-word (excluding quoted content) analysis of the similarities and differences between the coverage in the two different forms of print media. Speculate about the reasons for the differences.

Week 2 Team Assignment Web Excursion

Week 3 Assignment Sex and Violence Paper

Week 3 Team Assignment Team Paper Outline and References

Week 4 Assignment Advertising Press Release

Write a 1750-2100-word analytical essay (including introduction and conclusion/excluding quoted content) comparing Advertising and Public Relations/press releases.  Begin with a captivating introductory paragraph, complete with a clear, concise thesis statement/preview of major points, and end with clear, convincing conclusion.  Body paragraphs should be built by completing the following steps.

Step 1:

Locate a recent electronic version of a print advertisement.

Write a 700 to 900-word analysis that addresses the following questions in your paper.

Who is the target audience?

What is the intended effect?

Is the advertisement misleading or not—and how?

Step 2:

Locate a recent press release from an organization, business, or corporation. Search the web site of the organization, business, or corporation for a recently posted press release. Link titles might include key words like “public relations,” “media relations,” or “news.”

Write a 700 to 900-word critique depicting the effectiveness of a press release.

Who is the target audience?

What is the intended effect?

What is the message in the press release?

Finally, in a concluding paragraph, synthesize the main differences between advertising and public relations/press releases in general and in your paper specifically.  Provide in-text parenthetical citations for paraphrased/summarized and directly quoted content and include an APA-compliant Reference list.

Be sure to attach to your paper (or provide links to in your Reference entries) a copy of the press release and the advertisement used.  Formatting of the paper and documentation of sources must be APA compliant.

COM 340 Week 5 Team Assignment Final Paper and Presentation

Discussion Questions:

• What events toward the end of the 19th century enabled general interest magazines to become mass circulation magazines? Next, explain why the impact of images is such major controversy in the magazine industry today.


• In what ways does mass communication differ from interpersonal communication? How is this distinction likely to change in the future and why?


• Media conglomerates are getting bigger and bigger, with more and more media companies concentrating into fewer hands. Do you think this is a positive or negative trend? Why?


• Have media had an impact in your life? In what way or ways? In answering this question, consider all of the media you use, including print media, broadcast media, digital media, and entertainment media.


• What are the major changes in form that books have taken through time?  Currently, E-books are proving to be the wave of the future.  What is your opinion of them and personal preference?


• Commercial radio became the norm in the United States, whereas many other countries adopted a government-owned model used for education, entertainment and culture. How would America be different today if the U.S. government owned and operated radio?


• Many early television programs came over directly from radio. As these programs became visual, how would the family viewing experience differ? What kind of effects might this have had on family life?


• How reliable is anecdotal evidence that movie violence causes violence in real life?


• Should the Internet be regulated? If you were in charge, how would you regulate it?


• When and why did people become concerned about the effects of media? When did systematic research into media effects begin?


• What are some of the advantages and disadvantages of the various media for advertising? How do advertisers influence the editorial content of the media in which their ads appear?


• Which is the most essential news value: the audience interest, importance, or timeliness of the story? Why?


• What is your perception of PR professionals based on your readings, current events, and personal experiences? What are some of the public relations tactics that critics consider to be of questionable ethics?


• Researchers have shown that subliminal persuasion doesn’t work, yet some critics insist that the constant barrage of regular advertising keeps certain brand names in the consumer’s mind, making it seem natural to subconsciously reach for that brand on the store shelf. Do you agree that this could be considered a form of subliminal advertising? Why or why not?


• Do industry professionals have the ethical responsibility to produce society-making media rather than segment-making media? Why or why not?

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COM 384 Complete Class