RES 351 Week 4 Individual Assignment Understanding Business Research Terms and Concepts Part 1

Understanding Business Research Terms and Concepts: Part 1                                    

Identify two articles in the University Library: one in which the business                                       

problem is researched using a qualitative design and the other using a                                             

quantitative design.                                        

Summarize each of the research designs.                                           

Write a 350- to 700-word paper in which you compare and contrast the                                         

two approaches:                                             

• What are the strengths and weaknesses of each approach?                                    

• How can they be used most effectively in a combined approach?                                     

• Which method is more appropriate for research in your own business                                           

and functional area?                                       

Format your paper consistent with APA guidelines.                                     

Click the Assignment Files tab to submit your assignment.    

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RES 351 Week 4 Individual Assignment Understanding Business Research Terms and Concepts Part 1