JWI 540 Assignment 1 Case Study IKEA 

JWI540 Assignment 1: Case Study – IKEA

Due Week 3, Day 7 (120 points)

Complete each of the following tasks in a 3-5 page paper:

1. Summarize the key issues in the IKEA case studies


2. Complete a behavioral customer segmentation for IKEA


3. Compare IKEA’s traditional vs. new (U.S.) customers


4. Describe IKEA’s strategic growth opportunity in the U.S. in your own words, using the concepts from the readings and lectures to date

Your assignment must follow these guidelines:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow JWMI style guide and writing format. Check with your professor for any additional instructions.


• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Analyze the various stages in the strategy development and planning processes


• Assess external opportunities, threats and internal organizational capabilities.


• Use technology and information resources to research issues in business strategy.


• Write clearly and communicate effectively about business strategy using proper writing mechanics and appropriate media.

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.

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JWI 540 Assignment 1 Case Study IKEA

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JWI 540 Assignment 1 Case Study IKEA